Add your twist to summer

Brand engagement meets new product development in this challenge to create the ultimate thirst quencher for Costa’s 2019 summer menu.

  • Role Creative copywriter
  • For Costa Coffee
  • Date 2018
  • Type eCRM | digital

Launch eCRM

Phase 1 landing page – create your twist to summer

Vote eCRM

Phase 2 landing page – vote for the winning creation

Summer drinks are all about refreshment. But when coffee is at the heart of what you do, who do you turn to for inspiration? Your loyal club members of course.

We created a buzz around ‘refreshment’ by encouraging Costa Coffee Club members to add their twist to summer and create the ultimate thirst quencher. The prize? A chance to see it featured on the summer menu board of nation’s favourite coffee shop in 2019.

Why wouldn’t you when it’s this easy? We emailed Costa Coffee Club members and asked them to create their own refreshing drink for the summer menu. One click took them to a landing page where they could mix their cooling concoction and name it.

Once the entries were in, we chose three short listers and gave the Coffee Club members the final vote.

There could only be one winner. Keep an eye on next summer’s menu board to see what it was…