The new dinner companion

Who said you can’t have a beer with your dinner? We re-educate the palates of wine drinkers in the Square Mile.

  • Role Creative copywriter
  • For Leffe
  • Type Print

Print execution

Print execution

Print execution

Project Mile introduced Leffe to a new breed of beer drinker – the City Boy – demonstrating how speciality beers can be paired with food in the same way as wine.
So who did they dine with, a blonde or brun(nette)?