Live like a local

How do you encourage holiday makers to head to the Highlands instead of a more obvious tourist destination? You invite them to live life as a local.

  • Role Creative copywriter
  • For Visit Scotland
  • Type Print media

Press ad

Press ad

Press ad

Press ad

From stunning scenery to the warmth of the local people, Scotland has a lot to offer potential tourists. But with cheap flights available to almost anywhere in the world, how do you encourage holiday makers to head to the Highlands, instead of a more obvious tourist destination?
We invited locals to send us their very own warm welcome to potential visitors. This was set against beautiful backdrops from their homeland, to create exotic postcard style images.