8 out of 10 cats prefer Whiskas. Right? To help remind cat owners of this, we produced a series of cat happy tips, backed up by pseudo-science. The tips were displayed across tactile POS and on-pack. We also created a ‘happy meal’ style toy to go in the pack to ensure happiness around the clock – not just at mealtimes.

This was the first piece of work we produced for Whiskas in the UK. The client was so delighted with our playful approach that we were invited to pitch for the account in Australia (which we won – and led to the agency opening an office in Melbourne!)