The wonderful thing about winter is how great extremes feel – the warm glow of electric lights as the dark evenings draw in, the heat of a thousand bodies at an outdoor winter market, the warmth of a piping hot drink in your freezing cold hands…
By taking Pimm’s Winter to the most magical outdoor events, such as Christmas markets nationwide, we celebrated the wonder of winter with an iconic British warmer, that really is the most delicious way to keep the cold out.
To support the experiential activity, we created press and tactical ads plus a viral email which enabled the sender write their message on the screen in virtual condensation. Writing or rubbing the screen revealed a cosy interior setting – perfect for sipping Pimm’s Winter,