Once upon a time, many years ago, children built dens with blankets and brooms, called each other on phones made from cups and a piece of string, and concocted perfume from leaves and petals.

We took inspiration from old-school games, putting Heinz packaging at the heart of this campaign. Then we brought it right up to date using augmented reality to add a whole new dimension.

With playful POS, packaging, OOH lenticulars and digital banners, we gave families plenty of opportunity to see where teatime could take them.